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This site ballroomphiladelphia.com had the following in the web site, "Fun, 2-Left-Feet-Friendly Ballroom, Latin, and Wedding Dance Lessons in Philadelphia." We noticed that the webpage stated " Fun, non-intimidating, low-pressure Dance Lessons for Absolute Beginners." It also stated " Partners are welcome, but not required. Whether youre looking to meet new friends, do something fun with that special someone, or prepare for an important event, the New Student Special will help get you comfortable on the dance floor. 100 Positive Feedback - Living Social." The header had ballroom as the highest ranking keyword. It was followed by latin, wedding, and dance which isn't as ranked as highly as ballroom. The next words the site used was lessons. philadelphia was also included but could not be seen by search crawlers.